Tag Archives: Music Videos

GOT7 Return With The Release Of ‘Never Ever’

K-pop group Got7 return to the music scene with their latest comeback; ‘Flightlog: Arrival’, a brand new mini album in the much-anticipated Flightlog series. Alongside Monday’s album release, came the group’s latest music video which accompanies a track titled ‘Never Ever’.

If you’ve been following the ‘Flightlog’ series since the release of the first mini album early last year, you’ll be aware of the series’ unique and developing storyline. The accompanying music videos serves as a visual insight into the story and has evidently caught fans of the groups’ attention as they attempt to piece the story together and search for conclusion. As a UK listener the concept of the trilogy is extremely diverse in comparison to anything I’ve seen over here; the storyline is gripping and leaves you searching for clues amongst the tiniest of details. It’s like combining a good book with music and in my opinion; you can’t get any better than that!

Without giving away too much about the trilogy’s concept as I urge you to go back in time and watch the videos; ‘Never Ever’ has a slightly different outlook to the previous videos. ‘Departure’ was notably lighter in both sound and image whereas ‘Turbulence’ much like its title was remarkably darker and more dramatic. From first glance ‘Arrival’ has seemingly familiar elements to its predecessor ‘Turbulence’ yet perhaps not quite as heavy?

The video is an exciting visual illustration of the albums opening track ‘Never Ever’ written by JYP Entertainment’s and Got7’s founder Park Jin-young. Looking at the song itself, it’s a catchy number with a unique sound that perfectly fits Got7’s image and style.

Serving as the final chapter, the video provides closure as it resolves unanswered questions from the previous instalments. Although not overpowering, the video’s setting  is effective and undeniably striking featuring a number of scenes situated in museum, underwater, hospital and industrial like locations.

As dancers ‘Never Ever’ allows each members Got7 to really shine. Despite having no professional knowledge on the subject, I have however been immersed into the world of dance as an onlooker at various events throughout my life and can certainly spot a good dancer when I see one. In my opinion one of Got7’s strongest points is without a doubt their dancing abilities which is apparent throughout the MV. The perfection in each move is impeccable as is the synchronisation of the group as they effortlessly bring the routine to life.

Never Ever proves to be a popular comeback with fans and feedback is positive across social media as listeners enjoy Got7’s latest release. Here in the UK the album is ranking in the iTunes charts and meanwhile Got7 were seen to be trending on the site. As a radio presenter I plan on airing the new track on my show later this week and look forward to hearing listeners feedback on the song!

What’s your thoughts on Got7s latest comeback and the brand new music video? Let me know in the comments below and be sure to show you support by checking out the new video and purchasing the new album!

BTS Breaks Personal Record With ‘Not Today’


Just over a week ago Kpop band BTS made their big return to the music scene with Spring Day the first music video release from their new album ‘You’ll Never Walk Alone’. A success within hours of release Spring Day proved to be popular with fans of the group. I for one love the track and have played it on my radio show in hope of introducing it to a few new listeners. Days later, Big Hit have released yet another music video by the group to accompany a brand new track titled Not Today.

Not Today is remarkably different in style to Spring Day, something that others have noted across social media. It’s notably upbeat and heavier in comparison to Spring Day which much like its name is more gentle and serene. If you’re a fan of BTS tracks such as Dope, War of Hormones and Fire to name just a few; then I can guarantee you’ll love Not Today!

Focusing on the accompanying music video for Not Today which I believe has already broken Spring Days’ record by becoming the fastest rising K-Pop video in history. Within just 12 hours the video had been viewed an incredible 6 million times and by the 24 hour mark had gained over 10 million views on YouTube! What an achievement for the group! It proves that there’s growing interest in the K-Pop genre and the fact that it’s beginning to gain widespread success.

Completely different from last weeks music video release; Not Today has a much edgier and modern vibe. It’s features an impressive dance sequence showcasing the Bangtan Boys impeccable talents. Pay close attention to the dance routines as you watch; everything from the timings, the way the group moves in unison to the standard and creative flare within each move is worthy of praise.

Not Todays’ video has that unique and striking flare that one has come to expect from each of BTS’ videos. Their videos never fail to capture the audience’s attention through their intriguing and dramatic concepts illustrating each tracks story. The colour scheme in Not Today is equally as interesting as Spring Day; this time round the tones are both darker and warmer which again adds to the overall result of the video and depicts the songs emotion.

Overall, BTS have outdone themselves yet again! The records they’ve broken during the past week or so is enough to justify this. I sincerely hope that they continue to receive such success towards their music. It is truly fantastic to discover something that little bit different, unfortunately the industry lacks unique artists at present so when a group like BTS makes a breakthrough we should hold onto them and support their music.

If you haven’t already checked out Not Today make sure to click on the video above and let me know your thoughts on the new song/MV! Get your copy of Not Today and the new album You’ll Never Walk Alone via one of the links below.

AMAZON

ITUNES

SPOTIFY