GOT7 Return With The Release Of ‘Never Ever’

K-pop group Got7 return to the music scene with their latest comeback; ‘Flightlog: Arrival’, a brand new mini album in the much-anticipated Flightlog series. Alongside Monday’s album release, came the group’s latest music video which accompanies a track titled ‘Never Ever’.

If you’ve been following the ‘Flightlog’ series since the release of the first mini album early last year, you’ll be aware of the series’ unique and developing storyline. The accompanying music videos serves as a visual insight into the story and has evidently caught fans of the groups’ attention as they attempt to piece the story together and search for conclusion. As a UK listener the concept of the trilogy is extremely diverse in comparison to anything I’ve seen over here; the storyline is gripping and leaves you searching for clues amongst the tiniest of details. It’s like combining a good book with music and in my opinion; you can’t get any better than that!

Without giving away too much about the trilogy’s concept as I urge you to go back in time and watch the videos; ‘Never Ever’ has a slightly different outlook to the previous videos. ‘Departure’ was notably lighter in both sound and image whereas ‘Turbulence’ much like its title was remarkably darker and more dramatic. From first glance ‘Arrival’ has seemingly familiar elements to its predecessor ‘Turbulence’ yet perhaps not quite as heavy?

The video is an exciting visual illustration of the albums opening track ‘Never Ever’ written by JYP Entertainment’s and Got7’s founder Park Jin-young. Looking at the song itself, it’s a catchy number with a unique sound that perfectly fits Got7’s image and style.

Serving as the final chapter, the video provides closure as it resolves unanswered questions from the previous instalments. Although not overpowering, the video’s setting  is effective and undeniably striking featuring a number of scenes situated in museum, underwater, hospital and industrial like locations.

As dancers ‘Never Ever’ allows each members Got7 to really shine. Despite having no professional knowledge on the subject, I have however been immersed into the world of dance as an onlooker at various events throughout my life and can certainly spot a good dancer when I see one. In my opinion one of Got7’s strongest points is without a doubt their dancing abilities which is apparent throughout the MV. The perfection in each move is impeccable as is the synchronisation of the group as they effortlessly bring the routine to life.

Never Ever proves to be a popular comeback with fans and feedback is positive across social media as listeners enjoy Got7’s latest release. Here in the UK the album is ranking in the iTunes charts and meanwhile Got7 were seen to be trending on the site. As a radio presenter I plan on airing the new track on my show later this week and look forward to hearing listeners feedback on the song!

What’s your thoughts on Got7s latest comeback and the brand new music video? Let me know in the comments below and be sure to show you support by checking out the new video and purchasing the new album!

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