Just over a week ago Kpop band BTS made their big return to the music scene with Spring Day the first music video release from their new album ‘You’ll Never Walk Alone’. A success within hours of release Spring Day proved to be popular with fans of the group. I for one love the track and have played it on my radio show in hope of introducing it to a few new listeners. Days later, Big Hit have released yet another music video by the group to accompany a brand new track titled Not Today.
Not Today is remarkably different in style to Spring Day, something that others have noted across social media. It’s notably upbeat and heavier in comparison to Spring Day which much like its name is more gentle and serene. If you’re a fan of BTS tracks such as Dope, War of Hormones and Fire to name just a few; then I can guarantee you’ll love Not Today!
Focusing on the accompanying music video for Not Today which I believe has already broken Spring Days’ record by becoming the fastest rising K-Pop video in history. Within just 12 hours the video had been viewed an incredible 6 million times and by the 24 hour mark had gained over 10 million views on YouTube! What an achievement for the group! It proves that there’s growing interest in the K-Pop genre and the fact that it’s beginning to gain widespread success.
Completely different from last weeks music video release; Not Today has a much edgier and modern vibe. It’s features an impressive dance sequence showcasing the Bangtan Boys impeccable talents. Pay close attention to the dance routines as you watch; everything from the timings, the way the group moves in unison to the standard and creative flare within each move is worthy of praise.
Not Todays’ video has that unique and striking flare that one has come to expect from each of BTS’ videos. Their videos never fail to capture the audience’s attention through their intriguing and dramatic concepts illustrating each tracks story. The colour scheme in Not Today is equally as interesting as Spring Day; this time round the tones are both darker and warmer which again adds to the overall result of the video and depicts the songs emotion.
Overall, BTS have outdone themselves yet again! The records they’ve broken during the past week or so is enough to justify this. I sincerely hope that they continue to receive such success towards their music. It is truly fantastic to discover something that little bit different, unfortunately the industry lacks unique artists at present so when a group like BTS makes a breakthrough we should hold onto them and support their music.
If you haven’t already checked out Not Today make sure to click on the video above and let me know your thoughts on the new song/MV! Get your copy of Not Today and the new album You’ll Never Walk Alone via one of the links below.